GOODWALL
(2020)
LOCATION • Worldwide, Remote.
ABOUT
The professional development network for the next generation 🙌🏻
Goodwall guides 16 to 24-year-olds through the world of education and work. We are a mobile-first platform to empower youth and give them access to opportunities.
Companies use Goodwall to enhance the way they target and engage with qualified and diverse talent. We leverage various tools, including our targeted sourcing approach, promoted content, video chats, in-app messages and more.
🌏 1.6M GLOBAL COMMUNITY
MY ROLE 👩🏼💻
I Co-Developed the Hispanic community and worked in building a supporting and engaging community. Increased Goodwall’s engagement rate by 20% with a new content strategy. Acquired +1k monthly users with a positive return on investment by managing influencer marketing strategies.
Executed best-in-class social programs in alignment with key stakeholders and integrated teams. Created engaging content, including conceptualizing and designing creative ad strategies.
Example of a creative asset directed and created by me. The goal of this campaigns was to attract new target users to our platform.